Beyond White Smile

A re people really interested in joining communities for toothpaste? Our guess is disappointingly enough, no. Except dentists, it will be...

N ow, go into the real life. How do you evaluate the toothpaste brands? After having covered the brand management techniques of few bran...

C ompanies are known for paying top dollar to get ahead, and marketers have never been more creative in finding new ways of creating that ...

Source: Google Image New articles coming soon!

W hat do your customers think when they consider your brand?  That is a vital question! The aim of each company is to occupy a distincti...

A ccording to Douglas Holt (Article about Snapple Juide Drink available on http://knowledge.skema.edu/ ): - " for a brand to succeed ...

"A quafresh", it does sound appealing right? It gives you instant associations to water, purity, cleanness and good taste. The ...

S ignal toothpaste is part of Unilever’s brand portfolio. They sell products from, food, home care, oral care to hygiene and beauty. On ...