"A smile that is clean and healthy" said the little worm... that's what we all want!
CAROLINE CHARLOTTE
We decided to begin the blog with a short qualitative study with the blog writers. Please find below the results of the questionnaire:
GALINA
1- What is the last toothpaste that you bought?
"Signal Integral 8 - Complete"
2- Do you always buy the same one?
"I am used to buy Colgate Total (I change between different "total" toothpastes) and this summer I tried different toothpastes (fluocaril/sensodyne/Colgate herbal) and I'm not very satisfied because my breath is not better than it was with Colgate total. I bought a Signal paste also, but I have not tried it yet. If I don't like it, I will go straight back to Colgate Total.
I like Colgate total because they lead the market and are quite professional, they always invent something :) and their product - Colgate Total is the best for me to date as it is for everything (not specialized)"
3- Who buys the toothpaste in your house and how does it influence the choice in your opinion?
"Signal Integral 8 - Complete"
2- Do you always buy the same one?
"I am used to buy Colgate Total (I change between different "total" toothpastes) and this summer I tried different toothpastes (fluocaril/sensodyne/Colgate herbal) and I'm not very satisfied because my breath is not better than it was with Colgate total. I bought a Signal paste also, but I have not tried it yet. If I don't like it, I will go straight back to Colgate Total.
I like Colgate total because they lead the market and are quite professional, they always invent something :) and their product - Colgate Total is the best for me to date as it is for everything (not specialized)"
3- Who buys the toothpaste in your house and how does it influence the choice in your opinion?
"I am attracted by the packaging."
4- Are you interested in toothpaste advertising and why?
"Not really. Nobody would like to watch it for hours, though some brands manage to get out of the box. My favorite is Colgate Max White with the girl changing her accessories."
5- Are you interested in innovative toothpaste brands and why?
4- Are you interested in toothpaste advertising and why?
"Not really. Nobody would like to watch it for hours, though some brands manage to get out of the box. My favorite is Colgate Max White with the girl changing her accessories."
5- Are you interested in innovative toothpaste brands and why?
"Yes I am, because I think it is important for my oral care (I would like to try Aquafresh isioactive but I’m afraid to be disappointed - the price is high)."
MAXIME
1- What is the last toothpaste that you bought?
"The last toothpaste and I bought is Signal Complete 8."
"The last toothpaste and I bought is Signal Complete 8."
2- Do you always buy the same one?
"We change very often when we buy toothpaste. We are not loyal to one toothpaste. However, most of the time I can say that we choose the "Total" or "Complete" one. The more brand benefits it has, the better it is. Brand reputation plays an important role in the choice as we always buy a Colgate or Signal toothpaste. We stick with the famous brands."
"We change very often when we buy toothpaste. We are not loyal to one toothpaste. However, most of the time I can say that we choose the "Total" or "Complete" one. The more brand benefits it has, the better it is. Brand reputation plays an important role in the choice as we always buy a Colgate or Signal toothpaste. We stick with the famous brands."
3- Who buys the toothpaste in your house and how does it influence the choice in your opinion?
"My mother buys very often because I still live with my parents. She tries to pick a toothpaste that is adapted to the whole family. Indeed, we do not use several toothpastes depending on the benefits."
"My mother buys very often because I still live with my parents. She tries to pick a toothpaste that is adapted to the whole family. Indeed, we do not use several toothpastes depending on the benefits."
4- Are you interested in toothpaste advertising and why?
"I would say I only care about the advertising campaign when the product is very innovative and I do not know it already. Otherwise, when you see another advertising for a "Max White toothpaste" or "Pure Fresh breath", I do not really care about it. Today, these are basic features of toothpaste."
"I would say I only care about the advertising campaign when the product is very innovative and I do not know it already. Otherwise, when you see another advertising for a "Max White toothpaste" or "Pure Fresh breath", I do not really care about it. Today, these are basic features of toothpaste."
5- Are you interested in innovative toothpaste brands and why?
"I am looking forward to discovering the toothpaste of the future to be honest. I hope I will find a good toothpaste for my gum problems. I do not think that mainstream toothpaste are able to cure very specific problems. I am more interested in discovering medical oriented toothpaste sold in pharmacy."
"I am looking forward to discovering the toothpaste of the future to be honest. I hope I will find a good toothpaste for my gum problems. I do not think that mainstream toothpaste are able to cure very specific problems. I am more interested in discovering medical oriented toothpaste sold in pharmacy."
ELOISE
1- What is the last toothpaste that you bought?
"The last toothpaste I used is Colgate (Total)."
2- Do you always buy the same one? If yes please explain why, if no please explain why.
"I almost buy the same brand every time: Colgate. But I don't really think about which sort. I often go for the benefits of white teeth or fresh breath. Sometimes, I just pick the "total" of some sort so that I know it has all the benefits. Why I choose Colgate? Well, I think it’s because its familiar and I grew up with it. When I'm in the store I just buy it automatically."
3- Who buys the toothpaste in your house and how does it influence the choice in your opinion?
"I often do. My boyfriend doesn't care that much about which brand I pick, and lets me decide. If he buys toothpaste he will probably also buy Colgate because he is used to this one."
4- Are you interested in toothpaste advertising and why?
"Not really interested. I may buy a different sort, when it’s on sale in the store (3 in one package for example)."
5- Are you interested in innovative toothpaste brands and why?
"Not really… I feel happy with the Colgate brand; I know what I’m getting."
KRISTOFFER"The last toothpaste I used is Colgate (Total)."
2- Do you always buy the same one? If yes please explain why, if no please explain why.
"I almost buy the same brand every time: Colgate. But I don't really think about which sort. I often go for the benefits of white teeth or fresh breath. Sometimes, I just pick the "total" of some sort so that I know it has all the benefits. Why I choose Colgate? Well, I think it’s because its familiar and I grew up with it. When I'm in the store I just buy it automatically."
3- Who buys the toothpaste in your house and how does it influence the choice in your opinion?
"I often do. My boyfriend doesn't care that much about which brand I pick, and lets me decide. If he buys toothpaste he will probably also buy Colgate because he is used to this one."
4- Are you interested in toothpaste advertising and why?
"Not really interested. I may buy a different sort, when it’s on sale in the store (3 in one package for example)."
5- Are you interested in innovative toothpaste brands and why?
"Not really… I feel happy with the Colgate brand; I know what I’m getting."
1- What is the last toothpaste that you bought?
"I bought a Colgate Total Anticavity Fluoride and Antigingivitis Toothpaste with Whitening Gel."2- Do you always buy the same one? If yes please explain why, if no please explain why.
"I always buy the same toothpaste due to several reasons. It has a good taste, I feel it’s the best, and more importantly, it works. Colgate is a safe brand, you know what you get and with the Total paste you get everything." 3- Who buys the toothpaste in your house and how does it influence the choice in your opinion?
"I always buy my own toothpaste. My mother has previously bought some other brands but that has not been successful. That is why I keep going back to Colgate, again, I know what I get."4- Are you interested in toothpaste advertising and why?
"Not really. I have found the brand that I wish to use. But if it by any chance should appear a good advertisement for a brand I might be tempted to at least try it out." 5- Are you interested in innovative toothpaste brands and why?
"I pay attention to the market and look at new products that get introduced. I do this simply cause I want the best for my teeth. It will be hard for me to change from Colgate but if something groundbreaking new toothpaste get launched you never know."CAROLINE CHARLOTTE
1- What is the last toothpaste that you bought?
"Two weeks ago, I bought Colgate Max Fresh. I like its freshness…" 2- Do you always buy the same one? If yes please explain why, if no please explain why.
"I almost never buy the same. I’m not faithful at all ! I am completely influenced by the packaging and, of course, by the advertising. If a new product looks nice I usually try it. My limit is the price, I wouldn’t buy an expensive toothpaste… In the end it's only toothpaste." 3- Who buys the toothpaste in your house and how does it influence the choice in your opinion?
"Sometimes it’s me and sometimes my boyfriend is responsible. What is sure is that we are not attracted by the same product. He tends to choose depending of the taste whereas I’m very influenced by the packaging." 4- Are you interested in toothpaste advertising and why?
"Yes I am! The advertising is the only way for us consumers to have an idea of the product before testing it. It’s supposed to translate the values supported by the brand and by the product. I don’t completely trust the advertising to choose my toothpaste but I like brands which create nice advertising and cultivate nice universes." 5- Are you interested in innovative toothpaste brands and why?
"Generally, I’m interested in new products. However, in my opinion, innovation in toothpaste is not the main criterion. This product should stay simple." 
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